News Detail

Bonn, 21 August 2017 – VAPIANO is taking advantage of the growth in the European and US take-away and delivery market to rapidly expand its offering. Demand in both markets is growing at up to 27 per cent annually. To date, VAPIANO has equipped 30 of its German restaurants with dedicated take-away and delivery counters. Roll-out has also begun in six other markets, including Austria, France, the Netherlands, Sweden, the US and Switzerland.

As of the end of the second quarter of 2017, VAPIANO has launched take-away and delivery services in 51 of its more than 185 restaurants, representing more than 25 per cent of all restaurants globally. VAPIANO is further accelerating the roll-out and intends to offer take-away and delivery service in more than one third of its restaurants by the end of 2017 to meet the growing customer demand.

The successful launch of the VAPIANO app, a custom order website and strategic partnerships with Delivery Hero, Lieferando, foodora and takeaway.com in all international markets has further supported dynamic growth.

“Having expanded our digital offering, our guest now can enjoy VAPIANO anytime and anywhere. This dynamic reaches new customer groups and strengthens our successful restaurant concept,” says Jochen Halfmann, CEO of VAPIANO SE. “We will continue to grow this business consistently, quickly and internationally, focusing on significant expansion of our take-away and delivery offering in the second half of this year. The success of this concept is very visible – to date, take-away contributes up to 15 per cent to revenue and reaches new customer groups.”

With its innovative "Fresh Casual Dining" concept, gastronomic lifestyle brand VAPIANO founded a new category in the system catering industry in 2002. It combines elements of "fast casual" and "casual dining", thus giving guests a high degree of self-determination. Quality, freshness and transparency are the basis of the restaurant concept. VAPIANO uses almost exclusively fresh ingredients. Pasta, pizza dough, sauces, dressings as well as dolci are made from scratch in every single VAPIANO, sometimes even in the middle of the guest room in the glass manifattura. The dishes are prepared in the show kitchen, directly in front of the guest and "à la minute". This concept and a cosmopolitan ambience are VAPIANO’s recipe for success. From Hamburg the idea quickly spread to the whole world. VAPIANO currently  counts  over  185  restaurants in  more  than  30  countries  on  five  continents.  For  more information, visit  www.vapiano.com.

achtung! GmbH
Kim Strasser
Straßenbahnring 3, 20251 Hamburg
Telefon: +49 40 450210-644
E-Mail: vapiano@achtung.de